CanWest Interactive retains Cundari
By Adnews Staff
CanWest Interactive has assigned its advertising creative account to Cundari of Toronto. The agency will work to promote the Canada.com news and information site and the Driving.ca automotive research site. Five other unidentified agencies were also considered for the account. “Cundari presented us with a sound, innovative strategy and cutting-edge creative, clearly distinguishing the agency as our choice creative partner for these online properties,” said Erin O’Neill, marketing director at CanWest Interactive. CanWest Interactive is a division of CanWest MediaWorks Publications.
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