MEDICUS GETS GLOBAL ACCOUNT
By Adnews Staff
Medicus Intercon of Toronto is launching a national campaign in the fall for OBUSFORME, a company that makes back support products. Medicus won the global business in a review in March. Currently OBUSFORME goods are sold mainly in Canada, with some distribution in the U.S. and Australia. As the products roll out worldwide they will be backed by advertising. Initially each Medicus office will create its own OBUSFORME advertising but the Toronto office will eventually become the lead agency. Medicus has 27 offices in 16 countries.
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