Diesel Canada hires Endeavour
By Adnews Staff
Clothing company Diesel Canada has retained Endeavour of Toronto as its advertising agency of record. Diesel produces jeans, casual wear, accessories and footwear. Endeavour will handle the strategic direction of the brand, sponsorships, as well as media planning and buying. The agency first worked with Diesel last year on a charity event called Onexone. “Endeavour has consistently delivered innovative thinking and an uncompromising passion in everything they do,” said Joey Adler, president of Diesel Canada. “These qualities are very important to us at Diesel.”
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