CAMPAIGN FOR NEW SHAMPOOS
By Adnews Staff
L'Oreal of New York is bringing its Fortavive Performance line of shampoos and conditioners to the Canadian market in July, after introducing them in the U.S. at the beginning of June. North American advertising will begin in October using print and TV. In Canada, Marketel of Montreal will localize the TV campaign for Quebec and create Canadian print advertising. McCann-Erickson Worldwide of New York is creating the TV for North America and print for the U.S.
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