Embrace magazine debuts at BCE Place
By Adnews Staff
The Collective of Toronto has developed a new magazine called Embrace for real estate company Brookfield Properties. The bi-annual publication is aimed at tenants of the office building BCE Place in Toronto. The business and leisure publication will carry business articles, workplace trivia and stories about shopping and lifestyle trends. “Strategically, Embrace meets all our marketing objectives while fulfilling the landlords obligation to tenants,” said agency president David Abrams. “The BCE Place community is time-pressed and preoccupied, but they probably represent the most desirable consumer group out there. Our strategy was to create a breakthrough communication vehicle too striking to go unnoticed and too relevant to ignore.”