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Smucker’s Canada releases new commercials

Leo Burnett Canada has produced two new television commercials for jam maker Smucker’s Canada. The creative uses the character of Great Grandpa Smucker to communicate the history of the brand. Both ads take the form of storybook tales. In the first, called “Rain Cloud,” the character takes care of a lost cloud and is rewarded for his kindness with the ideal amount of rain for his fruit crops. In the second ad, called “The Moon,” Great Grandpa Smucker installs nightlights for his strawberries so they won’t be afraid of the dark.

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