Kraft releases new Singles commercial
By Adnews Staff
Kraft has released a new commercial as part of its ongoing "Young Experts" campaign for Kraft Singles cheese slices. In the ad, called "School," a young girl in her bedroom teaches the benefits of the product to a class of stuffed animals. Thirty- and 15-second versions of the commercial broke nationally yesterday in English and French. Another version of the ad is airing in the U.S. The campaign, created by JWT Canada of Toronto, began two years ago. The French-language adaptation is handled by Enterprise-JWT in Montreal. "We've had a lot of success with this educational yet playful theme in both Canada and the U.S.," said Mark Hansen, group account director at JWT. "Parents know kids enjoy the taste of Singles, so we wanted to reinforce that they are also healthy, in a light-hearted way."