Award show roundup
By Adnews Staff
Athletic shoe manufacturer Adidas will receive the Advertiser of the Year award at the Cannes Lions International Advertising Festival this year. According to the festival, the award will recognize Adidas for its imaginative and original global communications, as well as its influence on international lifestyle trends. The company has won 34 Cannes Lion awards in the last ten years, 11 of which were won last year. Advertising for Adidas is handled by TBWA and 180 Amsterdam. The Cannes Lions festival will take place from June 18 to June 24 in Cannes, France.
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