Levi's begins video blog campaign in Spain
By Adnews Staff
Starcom Barcelona and Levi's Spain have begun what they describe as the first advertising campaign worldwide to use a video blog. The one-month campaign is running at MobuzzTV.com. The creative consists of 20-second commercials created by BBH of London. The ads are running during daily episodes of "Dosisi Diaria," a three-minute Spanish-language program about trends, pop culture and technology. "Levi's is a brand that has always been a reference for its innovative communication," said Alex Lawton, director of planning at Starcom Worldwide. "To be the brand that opens the use of this new medium from the advertising point of view in association with MobuzzTV once again shows the pioneering nature and original behaviour needed to connect with the young people."