LXB creates campaign for Carrefour Richelieu
By Adnews Staff
LXB Communication-Marketing has created a new campaign for Carrefour Richelieu of Montreal to promote the shopping centre's winter clearance sale. The campaign, called "Hanger Frenzy," uses the tagline "Come and unhook your bargains." The creative uses the images of a clothes hanger holding a red banner which displays the copy. "The hanger theme came to mind because it is the perfect visual symbol to illustrate the majority of retailers in a shopping centre of this scope," said Pier Lalonde, creative director for LXB in Montreal. "The promotion can be easily used in all applications. The simple form of a hanger allows us to maximize the impact of our visual approach, be it on giant banners inside the mall, on self-adhesive door stickers, bus shelter advertising or on price tags."