Days Inns promotes loyalty program
By Adnews Staff
Toronto-based hotel chain Days Inns Canada has begun a 10-week television advertising campaign in support of a spring promotion for its TripRewards loyalty program. During the promotion, customers will receive double the usual number of loyalty points per stay. The initiative, which is intended to attract new members to the program, will run until May 3. The 15-second animated commercial was created by Partners and Edell of Toronto. Media was handled by The Media Company. The campaign began with a Torino sponsorship on The Score on Feb. 10 and will continue until April 16 on several national sports, news and weather stations, as well as on French-language stations Meteo Media and RDS.
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