Rogers Wireless keeps Marketel
By Adnews Staff
Rogers Communications has extended its agreement with Marketel of Montreal to handle advertising in Quebec for Rogers Wireless. Marketel's previous work for the cell phone provider depicts three young people in an urban setting learning about the products and services of the company. "We value the campaign that Marketel has created which reflects the face of Roger Wireless in Quebec and cultivates a more youthful image," said Sylvie Charette, director of marketing and communications at Rogers Wireless.
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