Stratford Festival promotes ticket sales
By Adnews Staff
The Stratford Festival of Canada has retained Endeavour of Toronto to develop a print and radio advertising campaign. The campaign will promote the availability of tickets for the theatrical festival's 2006 season, which will run from April 24 to Oct. 29. Tickets will go on sale on Jan. 7. Endeavour's assignment includes creative and media buying. The agency also conducted a ticket sale campaign for the festival late last year aimed at American Express customers who were able to purchase tickets early through the credit card's Front of the Line program. That campaign consisted of print, online and radio advertising.
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