Canadian Securities Administrators begins educational campaign
By Adnews Staff
The Montreal-based Canadian Securities Administrators has begun a new campaign called "This Is Your Life" intended to educate Canadians about the importance of saving and investing. The campaign, which will run until December 2006, features illustrations by cartoonist Lynn Johnston. The creative is aimed at people who are at key points in their lives, such as marriage, starting a family, pre-retirement or receiving a financial windfall. The ads direct viewers to a website at <http://www.thisisyourlife.ca> for information about investing in these situations. The campaign also includes a contest, the winners of which will receive cash prizes or autographed "For Better or For Worse" prints.
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