Publicis adds two in Montreal
By Adnews Staff
Publicis Canada of Montreal has hired Bianca Barbucci as vice-president and director of client services. She will begin work in January, managing brand directors and clients as well as overseeing the agency's development program. Barbucci was previously at FCB Direct in Montreal. Publicis Canada has also appointed Richard Patterson managing director and director of business development for Publicis Wellcare, its Montreal-based healthcare advertising division. Most recently Patterson has been developing ad campaigns for prescription brands in Asia. Earlier in his career, he was a senior account executive at Lacroix-PNMD. Prior to that he was at Science & Medicine Canada.
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