Porter Novelli Canada to get new president, merge with Alchemy
By Adnews Staff
Trevor Campbell will become president of Toronto-based public relations agency Porter Novelli Canada on Jan. 6. Current president Sheila Corriveau will voluntarily resign on that date to pursue other interests. Campbell is currently a director of the agency. He has worked on public relations programs for ATI Technologies, Bell Canada, CIBC, Florida Tourism, Hewlett-Packard and Social Capital Partners. In addition, Mark Nusca has been appointed vice-president and regional director at the agency. He will work with the agency's managing directors in Vancouver and Montreal. For the past six years, Nusca has been Porter Novelli's editorial director. Porter Novelli Canada is also absorbing the operations of Alchemy Public Relations, a four-year-old Toronto-based agency specializing in technology accounts. Porter Novelli and Alchemy are both owned by Omnicom Canada. This merger will take place on Feb. 1, 2006.