MangoMoose Media introduced wrapped limo ads
By Adnews Staff
MangoMoose Media of Mississauga has introduced a new media service involving stretch limousines wrapped in advertising. The vehicles drive pre-selected routes for eight hours per day and visit special events in a number of markets in Canada and the U.S. A recent campaign for pop singer Madonna's new CD made use of a wrapped stretch Ford Excursion that circulated on the streets of Toronto for 10 days. "Any client that wants to add a unique, non-traditional element to their media plan would benefit from this type of exposure," said MangoMoose managing director Ray Wali.
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