Niagara Vintners hires Gilbert + Davis
By Adnews Staff
Gilbert + Davis of Toronto has been retained by Niagara Vintners as its advertising agency of record. The soon-to-be-launched winery, located in Niagara-on-the-Lake, ON, is controlled by a group of 19 grape growers in the region. Gilbert + Davis will handle the launch of the brand next year, product naming, package design, advertising and Web development. The agency won the assignment after a search process involving an unknown number of contenders. "NVI wines will be 100% Ontario-grown and will break away from traditional wine marketing in that we will be fun and unpretentious," said Helmut Klassen, CEO of Niagara Vintners. "NVI chose Gilbert + Davis based on the strength of their people and the breadth of their experience. They showed some terrific insights on how to creatively target our audience in a whole new way."