Corby breaks new Wiser's campaign
By Adnews Staff
Corby Distilleries has released a new national print campaign for Wiser's Whisky. The campaign, developed by Goodgoll Vendramin of Toronto, uses the tagline, "Character Above All." The 10 executions seek to tie the virtues of character in life to the character of the product. The creative uses sepia-tones photographs and copy such as "There's a difference between being a character and having character," and "What's left when you take away the clothes, the titles and the toys." "The advertising serves to remind us all about what matters most in life," said agency president Trevor Goodgoll. "In a hectic world of disposable values, Wiser's stands as a brand that will never compromise on the traditions and standards that have made it a superior whisky."