Award show roundup
By Adnews Staff
The 2005 Cassies award show took place yesterday in Toronto and Montreal. This year, part of the judging process was a benchmarking panel which sought to determine that business results were substantially caused by the nominated advertising. The judges distributed 10 gold awards this year. The United Way of Greater Toronto and Arnold Worldwide received two gold awards for their "Hand" campaign. The other gold winners were Irving Oil and Target Marketing & Communications for the "Cruisin' to Win" contest, McCain Foods and Target Marketing & Communications for a campaign promoting Crescendo Rising Crust Pizza, Dairy Farmers of Canada and Cossette Communication Group for their "Natural Selection - Butter" promotion, The Ontario Ministry of Health & Long-Term Care and Bensimon Byrne for the "Stupid" anti-smoking initiative, Moores Clothing and John St. for the "Dressed for Success" campaign, Harvey's Restaurants and John St. for the "Long Live the Grill" campaign, a Familiprix campaign by Alfred, and Labatt and Palm Arnold Communications for their Budweiser advertising. The judges also gave out eight silver awards and 18 certificates of excellence. The Cassies are presented by the Institute of Communications and Advertising, the Association des agences de Publicité du Québec and Le Publicité Club de Montréal.