Sponsorship roundup
By Adnews Staff
Molson has signed a pair of five-year sponsorship agreements with the FrancoFolies de Montréal and the Festival International de Jazz de Montréal musical events. Both agreements will run from 2006 to 2010 in the name of Molson's Dry brand. "From its beginnings in 1989, the Molson Dry brand has played a major role in Quebec show business, and this new partnership with the FrancoFolies de Montréal and Festival International de Jazz de Montréal will fit perfectly with our established brand identity, underscoring our association with music, in particular," said Pierre Duc, vice-president of marketing at Molson. The next FrancoFolies de Montréal will take place from June 8 to 17, 2006. The next Festival International de Jazz de Montréal will run from June 29 to July 9, 2006.