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CIBC hires Consumer Impact Marketing to handle branch marketing

By Adnews Staff

Consumer Impact Marketing of Toronto has received a five-year contract from CIBC to provide monthly marketing support to the financial institution's 900 branches nationally. The agency will manage all of the bank's branch-based marketing materials. The agency, in association with Relizon Canada, has also developed an online system for ordering these materials. Sixty representatives of Consumer Impact Marketing will manage CIBC's branch marketing campaigns, while Relizon will handle inventory and logistics.

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