Clear Channel Entertainment retains Genesis Media
By Adnews Staff
Clear Channel Entertainment Canada has assigned its media planning and buying account to Genesis Media of Toronto. Genesis will handle the media work for Clear Channel's live and theatrical entertainment activities. "We are looking forward to a profitable and long-term relationship with Genesis," said Clear Channel Entertainment regional vice-president of marketing, Melissa Bubb-Clarke. "We are very impressed with their innovative and results-oriented approach to media and believe the agency to be a good fit for our business model," said Shana Levin, general manager of the company's Canadian theatrical division.
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