Sony promotes new TV on Montreal subway
By Adnews Staff
Sony has begun an out-of home campaign in Montreal to promote its new SXRC Grand Wega high definition television set. The campaign, which will run until the end of December, involves a wrapped subway train. The creative shows a school of tropical fish on the screen of a television set. The fish also cover the entire subway train. The tagline reads, "Incomparable." The ad was created by Downtown Partners. The media buy was arranged by M2 Universal and placed by Metromedia Plus. Production and installation were handled by Megapose and Expression Media.
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