Dogfather & Co. begins campaign aimed at Toronto dogs
By Adnews Staff
Dentsu Canada has created an out-of-home advertising campaign for Toronto-based Dogfather & Co., a retailer of clothing and other accessories for dogs. The campaign consists of billboards displaying messages aimed at dogs, posted two feet off the ground at popular dog-walking locations around Toronto. One execution depicts a dog in an elaborate sweater along with the copy, "Get one before that bitch down the block does."
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