CTV promotes 3-D Medium
By Adnews Staff
CTV has begun a marketing campaign to promote an upcoming episode of the television series "Medium." The episode, which will air on Nov. 21, will be presented in 3-D. The company will distribute approximately one million sets of 3-D glasses nationally in the days preceding the broadcast. The glasses will be handed-out by promotional workers in high traffic areas of Vancouver, Calgary, Edmonton, Toronto, Ottawa and Montreal. The glasses will also be included in the Nov. 19 issue of The Globe and Mail. In addition, a series of 30-second commercials will air on CTV to promote the episode.
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