Travel Alberta hires Venture Communications
By Adnews Staff
Travel Alberta International has hired Venture Communications of Calgary as its new advertising agency for the Americas market. The company made the assignment after a five-week selection process that began in September in conjunction with the Institute of Communications and Advertising. Fourteen additional unidentified firms also participated in the process. "Venture was selected because of their demonstrated ability to drive real results and their clear commitment to further TAI's marketing initiatives in the Americas market," said Marney St. John, the company's manager of agency relations. Travel Alberta produces awareness programs for international and national markets which promote the province as a tourist destination.
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