Launch begins Moosehead university campaign
By Adnews Staff
Toronto-based Launch Brand Marketing has begun a brand loyalty campaign for Moosehead Lager aimed at university students. The campaign, called "Moose Sighting," involves the use of promotional workers and product seeding in the off-campus housing areas of various universities, street level advertising, licensee promotions and sampling programs at off-campus bars. The agency will also hold Halloween parties at licensee establishments in major university markets. Launch is handling creative development, public relations and the execution of the program.
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