Laura Secord hires Porter Novelli
By Adnews Staff
Toronto-based chocolate maker Laura Secord has appointed Porter Novelli Canada its national public relations agency of record. The firm's assignment is to develop a communications program intended to raise the profile of the brand. Porter Novelli won the account in a competitive review involving an unknown number of additional agencies. "We selected Porter Novelli's team because of chemistry, creativity and their strategic approach to our business," said Andrea Graham, marketing vice-president at Laura Secord. "We already consider Porter Novelli an extension of our marketing team." In November 2004, Laura Secord hired Strategic Objectives of Toronto to handle a one-year brand-building public relations campaign.
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