Canadian Tire appoints Taxi agency of record
By Adnews Staff
Canadian Tire Retail has appointed Toronto-based Taxi its new creative agency of record. The firm will handle advertising planning, creative and production services for television, radio, magazine and other media. The assignment does not include media buying, promotions, catalogues or flyers. The decision follows a three-month review that included incumbent agency Doner Canada and an unknown number of additional firms. "As we continue to transform our retail business and advance our strategy of differentiation in the marketplace, Taxi is well-positioned to help us create exceptional marketing and advertising that tells our home-grown story of business innovation and success," said Tracy Fellows, vice-president of consumer advertising and marketing at Canadian Tire.