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Consumer Impact Marketing buys Launch Brand Marketing

Consumer Impact Marketing of Toronto has acquired creative agency Launch Brand Marketing, also based in Toronto. Consumer Impact Marketing's services include brand development, merchandising, events, promotions and information management. Both firms will retain their current staffs and offices. "The combination of strategy and execution is a dynamic one," said Ron Caughlin, general manager of Launch. "It will enable us to not only create the strategies but execute them as well." No financial details of the acquisition are available.

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