RADIOSHACK FORMS ALLIANCE WITH CANTEL
By Adnews Staff
RadioShack Canada, based in Barrie, Ont., will open between 70 and 100 stores across Canada in a joint venture with Toronto-based Rogers Cantel. The stores will sell Cantel products and a few RadioShack items. In turn, RadioShack will sell only Cantel products in the wireless communication category at its 450 stores across Canada, dropping Bell Mobility products. Cantel will put "Wireless Specialists" boutiques in RadioShack outlets. Cantel itself has about 140 dealer and corporate stores. Advertising for the new RadioShack stores will be done by Cantel agencies: Gee, Jeffery & Partners Advertising of Toronto, which handles advertising for English Canada, and Groupaction Marketing of Montreal, which does the job in Quebec. RadioShack is a subsidiary of InterTAN Inc. of Fort Worth, Texas.