CANADIAN TIRE SPONSORS INTERNATIONAL HOCKEY
By Adnews Staff
Canadian Tire Corp. of Toronto has signed up as a sponsor of the World Cup of Hockey, which will run from Aug. 26 to Sept. 14 this year. Canadian Tire will use the WCH name and logo in consumer promotions and in-store advertising, and will get advertising space in stadiums and rinks. The WCH will feature eight teams with as many as 143 active NHL players. There will be 19 games in five North American cities and four sites in Europe. Canadian Tire is the official sporting goods retailer of the Canadian Hockey Association and has other ties to amateur hockey.
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