ADP Canada breaks new campaign
By Adnews Staff
ADP Canada of Toronto has begun a new ad campaign to promote its outsourced employer services and its new slogan, "The business behind business." The print campaign, developed by The Brainstorm Group of Toronto, uses photographs of situations intended to illustrate that ADP offers services for companies of all sizes. In one ad, a bartender serves a drink to an executive from a large company while both consider their need for human resources help. The campaign is running in newspapers, magazines, trade publications and online. ADP Canada's services include payroll, human resources management, time and labour management, health, safety and consulting.
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