Dairy Farmers of Canada releases cheese campaign
By Adnews Staff
Dairy Farmers of Canada broke a multimedia advertising campaign yesterday called "Stop Cooking with Cheese" intended to illustrate the flavour that Canadian cheese can add to lunch and dinner recipes. The campaign, created by Cossette Communication-Marketing, uses humour to depict cheese-free meals as the easiest way to get rid of unwanted dinner guests. The 30-second television commercials will air in English Canada for 12 weeks. Transit shelter and national magazine advertising will begin on Oct. 3.
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