Website roundup
By Adnews Staff
Fuse Marketing Group of Toronto has created a new website for Tetley Canada at <http://www.tetley.ca>. According to the agency, the site is intended to reflect the experience, rituals and romance of tea drinking in order to connect consumers to the brand. The site will also be a platform for the company's CRM program. The redesigned site is intended to have a clean, modern feel more closely aligned with the brand's personality, according to Fuse. It also offers a members' community section, special promotions, information on Tetley collectibles, recipes, food pairings and a history section.
Fjord Interactive Marketing and Technology has constructed a new website for the Dairy Farmers of Canada at <http://www.dairygoodness.ca>. The site offers customized content for consumers, teachers, health professionals, the media, industry groups and government groups. The site's style is described as "magazine-like," "vibrant" and "whimsical" by the agency, using a combination of photographs and illustrations. The content consists of health and wellness information about dairy products.
Fuel Advertising of Toronto has rebuilt the website of Reach for the Rainbow, an organization the provides recreational opportunities for young people with disabilities. The site, located at <http://www.reachfortherainbow.ca>, includes improved features and tools intended to encourage participation and donations, according to the agency. The firm has also designed a scrap book for the organization's participants. Fuel has done pro bono work for the group since 2003.