InterContinental Hotels begins global brand campaign
By Adnews Staff
InterContinental Hotels & Resorts of Windsor, England will begin a new global brand advertising campaign today called "Do you live an InterContinental Life?" The initiative will begin with a television commercial featuring the Australian racing yacht Spirit. The ad will air on CNN International and during in-flight programming on British Airways, United, American, Emirates and Singapore airlines. The first print ads use photographs of the beaches and markets of Bali, Indonesia. These will run in The Wall Street Journal, The New York Times, Newsweek, Time Magazine, Forbes, The Financial Times, Economist, The Times, Business Week and in various in-flight magazines. The campaign will continue through the 2005 business travel season, according to the hotel company.