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People With AIDS Foundation begins fundraising campaign

Cundari Integrated Advertising of Toronto has created a new promotional campaign for the Toronto People With AIDS Foundation. The campaign is in support of the foundation's annual "Pie in the Sky" fundraising effort, during which the organization sells pies baked by Toronto bakers, pastry chefs, restaurants and caterers. The funds go to the Food for Life program, a meal delivery service for homebound people with HIV or AIDS. The awareness campaign includes brochures, posters, postcards, stickers and public relations.

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