Dynamic Funds breaks new campaign
By Adnews Staff
Investment company Dynamic Funds, a division of Toronto-based Goodman & Company Investment Counsel, began a new advertising campaign yesterday featuring golfer Mike Weir and caddy Brennan Little. The campaign, created by Endeavour of Toronto, focuses on the advisory relationship between the two and uses the tagline "Invest with Advice." "In golf, player and caddy walk every step of a golf course together discussing each and every shot," said David Goodman, president of Dynamic Funds. "The professional relationship between Mike Weir and Brennan Little symbolizes the kind of relationship that investors should have with their financial advisor when building wealth for their future." The national effort will make use of newspaper, magazine, direct mail and out-of-home advertising.