Maple Leaf Foods retains McDonnell Haynes
By Adnews Staff
Toronto-based McDonnell Haynes Integrated Communications Partners has been hired by Maple Leaf Foods to handle communications for the Schneiders brand of packaged meat products. "They gelled extremely well with our marketing group. Their energy, results-oriented approach and depth of consumer insight are exactly what we were looking for," said Mark Hornick, senior vice-president of marketing and product development at Maple Leaf Foods. "Even though people may not know us for packaged goods advertising, the Schneiders marketing group recognized that we have a very strong team with many years of experience on national brands," said Phil Haynes, creative director of McDonnell Haynes. The Schneiders product line includes hot dogs, luncheon meats, ham and deli meats. Its sub-brands include Red Hots, Lunch Mate, Oh Naturel and Hot Rods.