Lakeport Brewing and KFC begin joint promotion
By Adnews Staff
Hamilton-based Lakeport Brewing has begun a joint promotional venture with fast food chain KFC. During the promotion, 24-packs of Lakeport Pilsener, Light and Honey Lager will include a coupon for a two-dollar discount on a bucket of 10, 15 or 20 pieces of chicken from KFC. "Our target market is consistent with Lakeport's target market. This partnership further enhances the exceptional joint product offerings to our core customers," said Rupert Altshuler, president of KIT LP, the largest KFC operator in Canada.
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