SMT Direct Marketing appoints Sacke & Associates
By Adnews Staff
SMT Direct Marketing of Toronto has retained Toronto-based Sacke & Associates as its North American public relations and marketing communications agency of record. SMT is a call centre outsourcing company with operations in North America, India, Dubai and Latin America. The agency will work to increase SMT's visibility, promote its services and raise awareness of the company with the North American news media, potential customers and trade associations. "We believe the telephone is still the best channel for companies to promote their products and services, whether it's an inbound customer call or an outbound marketing call," said SMT president Tony Nadra. "We expect Sacke & Associates' integrated approach to news media and public relations will effectively communicate that message and increase SMT Direct's visibility among our target markets."