Travel Alberta begins email campaign
By Adnews Staff
Calgary-based interactive agency Rare Method has produced an email campaign for Travel Alberta's Holiday Card. This loyalty program, launched in April, gives participants discounts and special holiday packages for travel within the province of Alberta. The email campaign is used to communicated new travel opportunities to the holders of the program's 75,000 cards in Alberta, Saskatchewan and BC. "We needed a firm that could plan and execute creatively," says Jim Vincent, president of Travel Alberta In-Province. "We had worked with Rare Method previously and were confident they provided a level of sophistication and efficiency that matched our needs."
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