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Dairy Queen plans bovine promotion for MooLatte

Dairy Queen will conduct a one-day in-store promotion on June 9 to support the introduction of a new caramel-flavoured frozen coffee drink called the MooLatté. Customers who bring a live cow to a participating Dairy Queen location in Canada will receive a free MooLatté each week for a year. The product also comes in mocha and French vanilla flavours. Public relations for this initiative are being handled by Media Profile of Toronto.

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