Renee's Gourmet hires Scratch
By Adnews Staff
Renée's Gourmet has hired Toronto-based Scratch to handle its promotional, digital and event activities. The company, also based in Toronto, makes refrigerated salad dressings, dips and marinades. Scratch received the account on the basis of several consumer and trade show branding projects the agency has recently conducted for the firm. The agency also redesigned the company's consumer newsletters and direct mail. In addition, Scratch has been handling database procurement and management for Renée's Gourmet. The agency will now take over promotion for all Renée's Gourmet products. The firm is currently working on a year-long campaign of promotional activities for Renée's Gourmet's upcoming 20th anniversary.
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