Revlon readies breast cancer fundraising efforts
By Adnews Staff
Cosmetics company Revlon Canada will begin a campaign in September in support of the Canadian Breast Cancer Foundation called "Kisses for the Cure." During the national campaign, part of the proceeds from the sale of various lipstick and lipgloss products will be donated to the foundation. Participating products will be promoted with in-store materials at retail locations and will come in special packaging. Revlon has also signed on as a sponsor of the foundation's CIBC Run for the Cure fundraising initiative. The run will take place this year on Oct. 2 in approximately 40 Canadian communities.
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