Stella Artois publishes magazine insert
By Adnews Staff
Labatt has begun a magazine campaign for Stella Artois, described by the company as the largest print campaign for the brand to date. The creative consists of a 24-page insert profiling various bars and restaurants which the company has designated as "Stella Artois Gold Standard Establishments." These are locations which have demonstrated that they pour and serve the beer according to the procedures recommended by the brewer. The insert is included in the June issues of Toronto Life, Saturday Night and Ottawa City Magazine. It was also included in the May 28 issue of the National Post. In Quebec, ads a page and a third in size are running in Famous Magazine and Voir. The campaign will run until December. Advertising for Stella Artois is done by Lowe Roche of Toronto.