Addendum: Listerine
By Adnews Staff
As part of its upcoming promotion called "Listerine Gingivitis Week," Pfizer Consumer Healthcare will stage an event in downtown Toronto on June 6 during which participants will attempt to set a world record for simultaneous mouthwash use. The event will also include a collection of games and activities, plus a draw for a projection television. In addition, the initiative will raise funds for the Heart and Stroke Foundation. Pfizer's Gingivitis Week promotion is conducted in association with the Canadian Dental Hygienists Association. It will take place from June 6 to 12.
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