Pfizer holds street promotion for Listerine
By Adnews Staff
Pfizer Consumer Healthcare will conduct a street-level promotion for Listerine mouthwash today in Toronto. A group of promotional workers dressed as the Listerine Action Hero and the G-Tectives will use their "super powers" to fight a character called the Evil Gingivitis. The effort will take place at Front and Bay Streets and at King and Bay Streets during the morning and afternoon commuting periods and during the lunch hour. The promotion is part of Pfizer's lead-up to its second annual staging of Listerine Gingivitis Week, which will take place from June 6 to 12. Advertising for Listerine is done by J. Walter Thompson of Toronto. Public relations are being handled by Environics Communications of Toronto.
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