So Nice to sponsor Commuter Challenge
By Adnews Staff
Soy beverage maker Soyaworld of Burnaby, BC has signed on as a sponsor of the Commuter Challenge in the name of its So Nice brand. The challenge is a competition between Canadian communities intended to encourage the use of sustainable modes of transportation to and from work. During the competition, which will take place during the week of June 5, participants will walk, bicycle or take public transit to work instead of driving. The national event is being coordinated by Go for Green. The sponsorship includes the development of public service announcements in English and French, created by Echo Advertising & Marketing. The ads, which feature David Suzuki, and will air on radio and Rogers television stations Omni1, Omni2 and Sportsnet.